The research work of the Marketing area focuses on technological innovations (e.g. augmented reality, Internet of Things, artificial intelligence) that contribute to fundamental changes in business models (Airbnb, Uber), innovation (co-creation platforms), customer relationship management -CRM (personalisation and consumer connection), and the collection and sharing of information (big data and intrusion into private life)
The research work is perfectly in line with the AFM and MSI hot-topics and aims to provide answers to current problems.
The work of doctoral students is presented at monthly seminars specific to the Marketing area. For publications, a procedure for proofreading articles during workshops has been introduced. The researchers are very involved in the editorial boards of scientific journals in the field.