- Full Professor
- Marketing
Biography
Lars Meyer-Waarden is a Full Professor at Toulouse School of Management, specialised in Marketing. He obtained his PhD from IAE Pau, and the Karlsruhe Institute of Technology (KIT) in 2002. Prior to joining TSM in 2011, he held a professorship at Université de Strasbourg, where he managed the marketing and information systems division of the HuManiS laboratory. At TSM, Lars is the Programme's director of the Master International Marketing of Innovation. He often serves as a visiting professor at KIT, Assumption University Bangkok, the Ehrenberg-Bass Institute of the University of South Australia, and the Franco-Vietnamese Centre in Hanoi and Saigon.
His research focuses on driving loyalty, customer loyalty, consumer empowerment and participatory marketing, CRM, Customer Lifetime Value models, and joint analysis. His work has been published in international journals such as the Journal of Retailing, Journal of the Academy of Marketing Science, European Journal of Marketing, and Research and Marketing Applications.
Grant
- 2023 - 2026
- Citizen Trust in AI in Smart Mobility and Living labs, Foundation Dieter Schwarz, Germany
Award, honors
- 2022
- Best paper award for "Now, take your hands from the steering wheel ! How trust, well-being and privacy concerns influence intention to use semi- and fully autonomous cars" Association Française de Marketing, TunisBest paper award. "Now, take your hands from the steering wheel ! How trust, well-being and privacy concerns influence intention to use semi- and fully autonomous cars", Association Française de Marketing, Tunis
- 2013
- Finalist Syntec best management book award for “Management de la fidélisation”
- 2012
- FNEGE & European Management Foundation Best Management Book Award for “Management de la fidélisation”
- 2012
- Nomination for the Novella, Toulouse, France
- 2011
- Citations of Excellence Award, Emerald Management Reviews
- 2004
- Award for outstanding research in CRM, French Direct Marketing Association, France
- 2003
- P.h.D. Award, FNEGE, France
- 2003
- P.h.D. Award, French Marketing Association, France
- 2003
- P.h.D. Award for outstanding research in CRM, Casino Retailing, France
- 2003
- P.h.D. Award for outstanding research in CRM, Auchan Retailing, France