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Faculty, TSM Research

Lars MEYER-WAARDEN

Function / Statut
  • Full Professor
Research Area
  • Marketing

Biography

Lars Meyer-Waarden is a Full Professor at Toulouse School of Management, specialised in Marketing. He obtained his PhD from IAE Pau, and the Karlsruhe Institute of Technology (KIT) in 2002. Prior to joining TSM in 2011, he held a professorship at Université de Strasbourg, where he managed the marketing and information systems division of the HuManiS laboratory. At TSM, Lars is the Programme's director of the Master International Marketing of Innovation. He often serves as a visiting professor at KIT, Assumption University Bangkok, the Ehrenberg-Bass Institute of the University of South Australia, and the Franco-Vietnamese Centre in Hanoi and Saigon.

His research focuses on driving loyalty, customer loyalty, consumer empowerment and participatory marketing, CRM, Customer Lifetime Value models, and joint analysis. His work has been published in international journals such as the Journal of Retailing, Journal of the Academy of Marketing Science, European Journal of Marketing, and Research and Marketing Applications.

Grant

2023 - 2026
Citizen Trust in AI in Smart Mobility and Living labs, Foundation Dieter Schwarz, Germany

Award, honors

2022
Best paper award for "Now, take your hands from the steering wheel ! How trust, well-being and privacy concerns influence intention to use semi- and fully autonomous cars" Association Française de Marketing, TunisBest paper award. "Now, take your hands from the steering wheel ! How trust, well-being and privacy concerns influence intention to use semi- and fully autonomous cars", Association Française de Marketing, Tunis
2013
Finalist Syntec best management book award for “Management de la fidélisation”
2012
FNEGE & European Management Foundation Best Management Book Award for “Management de la fidélisation”
2012
Nomination for the Novella, Toulouse, France
2011
Citations of Excellence Award, Emerald Management Reviews
2004
Award for outstanding research in CRM, French Direct Marketing Association, France
2003
P.h.D. Award, FNEGE, France
2003
P.h.D. Award, French Marketing Association, France
2003
P.h.D. Award for outstanding research in CRM, Casino Retailing, France
2003
P.h.D. Award for outstanding research in CRM, Auchan Retailing, France