Equipe enseignante - Adobe stock
TSM Doctoral Programme


Function / Statut
  • PhD Student
  • Marketing


Selina Strobel is a PhD candidate in Marketing at Toulouse School of Management in cooperation with the Baden-Württemberg Cooperative State University. Her research focuses on Transformative Marketing in B2B mobility ecosystems looking at how established B2B mobility companies can successfully transform themselves against the background of changing market conditions. Her PhD project takes place in cooperation with the mobility division of Robert Bosch GmbH.

Prior the PhD studies, Selina Strobel graduated with a Master in Marketing and a Bachelor in Industrial Management from the Baden-Württemberg Cooperative State University. She has completed her studies in cooperation with the automotive supplier Eberspaecher, where she has worked full time in Key-Account-Management for several years.

Selina Strobel furthermore teaches Negotiation Management, Science Theory and Qualitative Research at the Baden-Wuerttemberg Cooperative State University and is responsible for the review of scientific research work of students with a focus on Marketing and Sales.

Award, honors

Best Paper Presentation Award - AU Conference 2022
Science Slam Award 2022 (Baden-Württemberg Cooperative State University)
Ernst & Young Award for best Master Thesis 2021