Cyrielle VELLERA

Cyrielle is an Associate Professor in Marketing and a researcher within TSM Research (UMR CNRS 5303). Cyrielle is also the Head of the Master in Marketing track Data & Innovation Marketing (second year).

Her research focuses on user innovation, user entrepreneurship and creativity. She wrote an article titled “Des consommateurs inventifs” which was published in Le Monde. She is also the author of several book chapters and scientific articles that have been published in journals, including The Journal of Business Research, The Journal of Creativity and Innovation Management, Recherche et Applications en Marketing, and Décisions Marketing.

Cyrielle has also been a visiting researcher at multiple universities, such as University of British Colombia (Canada, 2011), HEC Montréal (Canada, 2015 and 2019), Kobe University (Japan, 2015), Aalto University (Finland, 2015), and Monash Business School (Australia, 2018). She also often collaborates with organizations (fablab, incubators) and companies in the context of her teaching and research activities.

Cyrielle obtained her PhD from the University of Grenoble in 2013 and her thesis was awarded the French Marketing Association (AFM) thesis prize in 2014.