Artificial Intelligence (AI), data, and the evolution of digital practices are reshaping digital marketing and giving rise to new areas of expertise. What are these emerging roles, and how can one prepare for them? Toulouse School of Management (TSM) is hosting a conference on 11 March 2025, bringing together experts and alumni to explore these changes. Growth marketing, UX, data, AI – these rapidly evolving fields will be the focus of discussions. The event is free to attend with registration.
The Rise of Digital Jobs
AI, data use, and changing marketing practices are redefining the skills sought by companies. Today’s professionals must master automation, optimise user experience, and develop innovative strategies to drive this transformation forward.
Some of the emerging roles include:
- No-Code Marketing Automation Specialist: An expert in marketing automation who uses no-code tools to streamline digital campaigns.
- Growth Marketing Manager: A strategist who blends data analysis and digital marketing to accelerate business growth.
- Data/AI Manager: A key player in shaping an organisation’s data and AI strategy.
- Product Owner: The person responsible for the vision and development of digital products.
- Product Designer: A UX/UI expert who designs optimal user interfaces and experiences.
- UX Researcher: A specialist in analysing user needs and behaviours.
- Product Ops and Research Ops: Facilitators between product, technical, and digital teams to enhance efficiency and communication.
How to prepare for these new challenges?
An Exclusive Conference at Toulouse School of Management on Digital Jobs
As part of the Master 2 in Digital Marketing at TSM, we’ve noticed—through evolving professional practices and feedback from our industry partners—that digital marketing is undergoing a continuous and rapid transformation. Generative AI, data use, and the expectations of new generations, particularly on platforms like TikTok, are all reshaping the skills and professions within the sector.
To analyse these changes and offer practical insights for students and professionals, we’re organising a dedicated conference:
- Tuesday, 11 March 2025
- Amphitheatre V, Toulouse School of Management
- 5:30pm - 7:00pm
- Free event, open to all
Event Schedule
The event will be divided into two parts. At 5:30pm, the conference "The Rise of Digital Jobs" will bring together industry experts to break down current trends and share their insights. Then, at 6:30pm, there will be a presentation of the Master 2 in Digital Marketing at TSM, highlighting the programme designed to meet market demands and the new skills required.
Key topics will include:
- The impact of AI, data, and user experience on marketing strategies.
- New approaches in marketing automation, digital transformation, and growth marketing.
- Community management and emerging digital channels.
With insights from these professionals, the conference will offer an in-depth view of the changes within digital marketing and the key skills to master for the future.
The conference will feature several industry experts, programme lecturers, and alumni, including:
- Mathieu Barascou – Associate Lecturer at TSM & CEO of Hyffen Agency (SEO)
- Nicolas Pellichero – Director of Jaune Agency (Digital Communication)
- Thibault Gandon – Founder of Iatil, a data and AI consultancy
- Nicolas Klotz – Lead UX Research & Customer Satisfaction at Société Générale
- Xavier Mongaboure – Marketing & Communication Director at ADVANS Group
- Jean-Philippe Horard – Multichannel Marketing Consultant
- Stéphane Salgado – Associate Professor, Quantitative Marketing, Academic Director of the Bachelor’s in Marketing at TSM
- Noor Cherif – Alumni of the Master’s in Digital Marketing, Operational and Digital Marketing Manager at Airbus
A Work-Study Programme for Tomorrow’s Professions
The Master’s in Digital Marketing at TSM is designed to meet the new market demands and train the next generation of digital specialists.
Following the conference, there will be a presentation of the programme, featuring faculty members, professionals, and alumni involved in the course. This is a great opportunity to engage with speakers and instructors!
Additionally, this event marks the 20th anniversary of our Bachelor 3 in Marketing. To celebrate, we are releasing a white paper titled "From TSM Campus to Careers of the Future: The Journeys and Professions of Alumni from the Bachelor 3 in Marketing", written by Stéphane Salgado, the programme’s academic director. The white paper is available for free in digital format.
Read the White Paper
Whether you're a student, professional, researcher, or simply curious to learn more, this event offers a unique opportunity to connect with experts and explore the opportunities within these new fields.
See you on 11 March at 5:30pm at TSM!
