What if mastering artificial intelligence became the key skill to succeed in digital marketing in 2026? As practices, tools and recruiter expectations evolve rapidly, this conference gives you the chance to get ahead and discover the essential tools every modern marketer needs.
Join the conference organised by TSM – Toulouse School of Management, and learn how to progress from an operational role to a true strategic leader orchestrating digital initiatives, while anticipating the skills necessary to stay competitive in the market.
Join us on Tuesday 7 April 2026, from 1:15pm to 2pm, online
Une conférence gratuite et ouverte à tous
This exclusive session is free and open to everyone.
Join us on Tuesday 7 April 2026, from 1:15pm to 2pm, online.
Registration is required. The conference will be conducted in French.
Meet Our Speakers: Marketing and Digital Experts
- Mathieu Barascou – Head of the Master 2 Digital Marketing at TSM, in partnership with ASFO
- Thibault Gandon – Founder of iatil, a consultancy specialising in AI-driven marketing solutions
A Q&A session will also be included, giving you the opportunity to ask your questions directly to the experts.
Understand the Transformations in Digital Marketing with AI in 2026
AI will not replace marketers. But a marketer who masters AI will replace the one who doesn’t.
Generative AI is no longer an experimental tool—it has become the central “operating system” of modern marketing.
In this context, Mathieu Barascou and Thibault Gandon invite you to an online conference designed to decode current technological shifts in digital marketing. You’ll learn how the marketer’s role is evolving from an operational executor to a strategic architect, supported by AI.
The conference will provide a clear view of the latest tools and hybrid skills (prompt engineering, automation, emotional intelligence) essential for employability and making a difference in the workplace in the years to come.
What you will discover with this conference on AI and Digital Marketing
Digital marketing is a constantly evolving field, exciting, but requiring continuous learning. Rules are changing, and so are expectations for professionals in the sector.
This conference will help you explore:
- The essential tools to succeed in digital marketing in 2026.
- How AI is transforming marketing strategies, beyond simple content creation.
- The impact of AI and evolving search behaviours on SEO and GEO strategies.
- How to maintain an authentic and human brand despite automation and information overload.
- How to effectively steer your digital strategy.
- Using AI responsibly and ethically.
- And many other key topics!
By the end of the session, you will have a clear understanding of the skills that will make a difference in the job market.
Master 2 Digital Marketing at TSM: Adapting to a Changing Marketing Landscape
At TSM, we offer a Master 2 in Digital Marketing that integrates all these new dimensions into its curriculum, providing a programme fully aligned with today’s realities.
This programme will give you expertise in areas such as web user experience, traffic acquisition, big data strategy, and social media management and engagement. It also helps you gain a deeper understanding of online consumer, buyer, and influencer behaviour through practical techniques and the latest digital marketing tools.
Discover the Master 2 in Digital Marketing and prepare to become a marketer capable of effectively driving innovative digital strategies in a business environment that is constantly evolving.
