image formation marketing innovation

Master International marketing of innovation

Acquire an internationally recognised double Master's degree and get a head start for a successful career in marketing and business


Marketing, vente

Conducted through

Full time programme

Teaching Language


Programme type

In person


Toulouse, Europe, Asia

Required Level for Entry

High School Diploma (or equivalent) +3

Level Obtained

High School Diploma (or equivalent) +5


4 semesters


120 ECTS

Programme Structure

Do you want to acquire all the methods in innovation marketing? Are you dreaming of an international career in Digital Marketing or Innovation in Asia or Europe?

The Master International Marketing of Innovation will be a unique selling point in a CV and a head start for a successful career in marketing and business! It's a full-time double degree over two years, entirely taught in English and designed for International and French university graduates. This training is an excellent opportunity for students who wish to work in an international environment, increasingly influenced by the economic power of Asia or Germany. Two degrees achieved in four semesters were students will perform the following roles: product manager, eCRM, manager, digital Marketing Manager, community Manager, business Developer. After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice. This training course is one of the best Master in Marketing in France and Europe in the Eduniversal best Master's Ranking!

Lars Meyer Waarden, head of programme

Lars Meyer Waarden

Head of programme


Discover International Marketing of Innovation - German Track (TSM/KU)


Discover our Campus Channel Interview



Programme objectives

  • Design and manage innovation and new technology acceptance
  • Include consumers in the process of open-innovation and co-creation
  • Develop international digital marketing and eCRM strategies
  • Manage digital and social media communication strategies
  • Apply data mining techniques to Big Data
  • Use key performance indicators (KPIs) to optimise decision-making and profits

Programme Heads

Need more information?

Consult the FAQ!

Student and alumni testimonials

TSM offers theoretical and more practical courses, such as group projects with international students to help real companies solve specific problematics. Those exchanges with international students and professionals are part of my best memories. I particularly liked the combination of different teaching methods in France and Germany with constant support from teachers and students alike. 
Camille Delpech, Master International marketing of innovation - track M2 International marketing of innovation - double diploma - german track with WFI Ingolstadt School of Management
Review the full story
Thanks to TSM, I acquired all the strategic and operational skills necessary to access and perform in the positions to which I aspired: analytical skills, project management, English language skills…
Alexandre Harpluk, Master International marketing of innovation - track M2 International marketing of innovation - double diploma - Asian tracks
Review the full story
TSM gives you all the cards to accomplish all your projects. Rigor, organization, quality teaching but also learning to work in a team which is essential in today's working world.
Marine Vergote, Master International marketing of innovation - parcours M2 International marketing of innovation - double diplôme - Asian tracks
Review the full story
TSM offers the study programme that matches exactly my interests. The double degree programme is very innovative and forward-looking. This is also reflected in the accreditation of the institution, which was another reason for me to study at TSM. It was also important for me to study in English, which is possible here.
Annemarie Schulze, Master International marketing of innovation - Track M2 International marketing of innovation - double degree
Review the full story
What reinforced my choice was the possibility of joining an association through the school, and it was TSM Consulting in particular that piqued my interest, a student association with a professional vocation. Today, I am delighted to have chosen this public school, because I know that my international Double Degree (Master in International Marketing of Innovation at TSM & MBA at the University of Hong Kong) and my experience within the junior company will be major assets to help me to stand out on the job market!
Maëli Thonnelier, Master International marketing of innovation - parcours M1 International marketing of innovation - double diplôme - Asian tracks (2022-2023)
Review the full story