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Master International marketing of innovation

Track International marketing of innovation - M2

Acquire an internationally recognised double Master's degree and to study in multicultural environments at a leading Chinese, Thai or German university

Mention

Marketing, vente

Conducted through

Full time programme

Teaching Language

EN

Programme type

In person

Level Obtained

High School Diploma (or equivalent) +5

Start Date

September 2024

Double degree

Yes

Academic Partnership

With Partner Universities

Campus

Toulouse, Asia, Europe

Are you ready for the International Adventure within the Master?

These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by economic power Asia and Germany. Two degrees achieved in four semesters were students will perform the following roles: product manager, eCRM, manager, digital Marketing Manager, community Manager, business Developer. Graduates of this program may also undertake a Ph.D. in Marketing. During the fourth and last semester, students complete their six-month internship (in Asia or in Europe) and finish their Master thesis. The two-year study programme comprises 120 ECTS obtained at TSM and at the partner university abroad. After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice.

Thrive to grow your knowledge in designing and managing international business with the Master in International Marketing of Innovation programme at TSM.

Toulouse School of Management

For the Asian track, they can choose between the Hong Kong Metropolitan University, Tongji University in Shanghai or Assumption University in Bangkok.

For the German track, they study at The Catholic University of Eichstätt-Ingolstadt School of Management.

Benefits of the programme

  • A Double Degree with double skills
  • One of the best Master in Marketing in France and Europe in the Eduniversal best Master's Ranking
  • After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice

Programme Objectives

  • Design and manage innovation
  • Include consumers in the process of open-innovation and co-creation
  • Develop international digital marketing and eCRM strategies
  • Manage digital and social media communication strategies
  • Apply data mining techniques to Big Data
  • Use key performance indicators (KPIs) to optimise decision-making and profits
  • 100 %

    Exam success rate

Student testimonials

TSM offers the study programme that matches exactly my interests. The double degree programme is very innovative and forward-looking. This is also reflected in the accreditation of the institution, which was another reason for me to study at TSM. It was also important for me to study in English, which is possible here.
Annemarie Schulze, Master International marketing of innovation - Track M2 International marketing of innovation - double degree
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Contacts

Programme Head

Lars MEYER-WAARDEN

Administrative Officer

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