image formation marketing innovation
Master International marketing of innovation

Track International marketing of innovation - M1

Acquire an internationally recognised double Master's degree and to study in multicultural environments at a leading Chinese, Thai or German university


Marketing, vente

Conducted through

Full time programme

Teaching Language


Programme type

In person

Required Level for Entry

High School Diploma (or equivalent) +3

Start Date

September 2024

Double degree


Academic Partnership

With Partner Universities


Toulouse, Asia, Europe

Are you dreaming of an international career in Digital Marketing or Innovation in Asia or Europe? These double degrees in International Marketing of Innovation program at TSM are just for you!

The Master in International Marketing of Innovation is a full-time double degree over two years, entirely taught in English and designed for International and French university graduates. It is an excellent opportunity for students who wish to work in an international environment, increasingly influenced by the economic power of Asia or Germany. Students who enrol in this International Marketing programme complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university.

Thrive to grow your knowledge in designing and managing international business with the Master in International Marketing of Innovation programme at TSM.

Toulouse School of Management

For the Asian track, they can choose between the Hong Kong Metropolitan University, Tongji University in Shanghai (not offered in 2023-2024) or Assumption University in Bangkok.

For the German track, they study at The Catholic University of Eichstätt-Ingolstadt School of Management.

Benefits of the programme

  • A Double Degree with double skills
  • A semester abroad at a renowned Asian or German partner university
  • A two-step course: the first semester in France at TSM and the other semesters abroad
  • Learn to work in English in 100% multicultural group consulting projects

Programme Objectives

  • Design and manage innovation and new technology acceptance
  • Include consumers in the process of open-innovation and co-creation
  • Develop international digital marketing and eCRM strategies
  • Manage digital and social media communication strategies
  • Apply data mining techniques to Big Data
  • Use key performance indicators (KPIs) to optimise decision-making and profits

Student testimonial

What reinforced my choice was the possibility of joining an association through the school, and it was TSM Consulting in particular that piqued my interest, a student association with a professional vocation. Today, I am delighted to have chosen this public school, because I know that my international Double Degree (Master in International Marketing of Innovation at TSM & MBA at the University of Hong Kong) and my experience within the junior company will be major assets to help me to stand out on the job market!
Maëli Thonnelier, Master International marketing of innovation - parcours M1 International marketing of innovation - double diplôme - Asian tracks (2022-2023)
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