Alice Peyraud will present her thesis entitled "Democratisation in Marketing: Conceptual Development, Emerging Tensions, and the Role of Mass Media in Consumer Recruitment" in Lecture Theatre F Dauvillier at Toulouse Capitole University, on 9 July 2025 at 2:00 p.m.
The thesis committee is composed as follows:
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Professor Laurent BERTRANDIAS, TBS Education, Thesis Supervisor
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Associate Professor Mathieu ALEMANY OLIVER, TBS Education, Co-Supervisor
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Professor Damien CHANEY, EM Normandie, Reviewer
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Professor Anthony GALLUZZO, University of Saint-Etienne, Reviewer
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Professor Sandra LAPORTE, University of Toulouse Capitole, Committee Member
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Professor Juliette PASSEBOIS-DUCROS, IAE Bordeaux, Committee Member
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Associate Professor Pierre-Yann DOLBEC, Concordia University, Committee Member
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