Fabienne KRYWUCZKY

Fabienne Krywuczky holds a Junior Professor Research Chair at Toulouse School of Management, specializing in Marketing. She earned her Doctoral Degree (cum laude) from the Vrije Universiteit Amsterdam in 2025.

Her research focuses on consumer well-being, with a particular emphasis on body transformations, new technologies, and identity. Specifically, her PhD projects examined both the decision-making processes and external perceptions involved in cosmetic surgery. She continues to explore emerging consumer phenomena.

Fabienne has taught various courses, including Judgment and Decision Making, Consumer Behavior, Nudge, and Cross-Cultural Marketing. She currently teaches Nudge: Improving Consumer Decisions in a Digital World in the Master International Marketing of Innovation program at TSM.

So far, Fabienne has published her research in Psychology & Marketing and Scientific Reports.