Publications
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Articles (ranked journals)
- Destoumieux, L., J. Grobert, É. Vernette, "No more taboos for young people? sex and death in provocative advertisement", Journal of Marketing Trends, December 2022, vol. 8, no. 1, pp. 2-15
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International conferences
- Grobert, J., É. Vernette, L. Destoumieux, "From compliance to internalization: how to make provocative ads effective?" in AMA Summer conference, 2023, San Francisco, USA
- Grobert, J., É. Vernette, L. Destoumieux, "L'usage du tabou auprès des digital natives : le choc, c'est les autres !" in XXXIXème congrès international de l'AFM, 2023, Vannes, France
- Destoumieux, L., É. Vernette, J. Grobert, "Taboo new representations and modalities: an application to advertising provocation" in International Marketing Trends Conference, 2021
- Destoumieux, L., É. Vernette, "Les effets de l’influence normative exercée par un groupe sur l’évaluation individuelle de stimuli publicitaires tabous" in 36ème Congrés International de l'Association Française du Marketing (AFM), 2020, Biarritz, France
- Destoumieux, L., É. Vernette, "The normative social influence exerted by a group on the individual assessment of taboo sexual advertising stimuli: comparison of compliance between men and women" in EMAC Annual Conference, 2020, Budapest, Hungary
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Conferences, symposiums, workshops
- Destoumieux, L., J. Grobert, "Les femmes, influençables et plus sensibles aux tabous ? impact normatif du groupe lors de l’évaluation individuelle de publicités provocantes sexualisant le corps féminine" in 19èmes Journées Normandes de Recherche sur la Consommation. Conférence en distanciel, 2020