Ludivine DESTOUMIEUX

Ludivine Destoumieux is a PhD candidate and teaching assistant in Management Science in Toulouse School of Management (University of Toulouse Capitole 1). Her work seeks to verify whether the cognitive, affective and/or behavioral "resistance" of individual judgement, faced with an advertising stimulus aimed at breaking a taboo, would be sufficiently robust to resist an opposing force, that of the pressure towards conformity exerted by the divergent judgements of the members of a group.