Rizvi Dua Zehra - student in Master 1 International Marketing of Innovation (2025-2026)

Current programme: Master 1 International marketing of innovation
Year of graduation : 2027
Country of origin: Pakistan

Why did you choose Toulouse?

I chose Toulouse because it offers the ideal balance between academic life, international diversity, and a welcoming atmosphere. As a student arriving from abroad, I wanted a city where it was easy to integrate and meet people from different cultures. Toulouse is vibrant, student-friendly, and well-connected, but still feels warm and accessible. Its strong international community, along with the quality of life and affordability compared to many European cities, made it the perfect place to continue my studies.

Why did you choose TSM?

I chose TSM for its strong academic reputation in marketing and management, and for the way it combines research-driven teaching with practical, data-focused skill development. I was looking for a school where digital and analytical approaches to marketing were taken seriously, and TSM stood out for that. I was also drawn to its international orientation; with diverse cohorts, strong partnerships, and professors recognised in their fields.

Why did you choose this programme?

I chose this programme because it offers the unique opportunity to study in two countries; France and Germany. It offers experience in two distinct academic and professional environments within a single degree. For me, the combination of TSM and WFI Ingolstadt was especially appealing, as it allows me to understand different perspectives on marketing, business culture, and management practices.
The chance to work with diverse classmates, learn from professors in both countries, and adapt to two ways of studying and working made this programme the right fit for my ambitions.

What is your best memory of your life in France?

My best memory in France is the Welcome Trip to Arcachon and Bordeaux organised by TSM. It was the fi rst moment where we all truly connected, and it helped me form the group of friends who are now accompanying me throughout the programme, and even to Germany for the second year. That trip created an immediate sense of belonging and made the transition into a new country much easier. The shared experiences, the ice-breaking moments, and the conversations during those days laid the foundation for friendships that continue to support me through each semester.

Would you recommend TSM to students from your home school

I would recommend TSM to students from my home school because it offers a valuable mix of academic quality, international exposure, and practical learning. The programmes are taught by highly qualifi ed professors, and designed to prepare students for modern, digitally driven careers.
At the same time, the environment at TSM is supportive and multicultural, making it especially welcoming for international students. It’s a great place to strengthen research and strategic skills while experiencing a new academic culture.

3 adjectives to describe TSM.

Inclusive, Collaborative, Dynamic.