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Faculty

Afifa BOUGUERRA

Function / Statut
  • Associate Professor
Department
  • Marketing

Biography

Afifa Bouguerra is Associate professor in Management Sciences at Toulouse School of Management, specialied in marketing. She received her PhD from Toulouse 1 University Capitole in 1998.

She teaches communication, international communication, branding, marketing services and consumer behaviour. She is the co-author of books on communication and marketing studies alongside Professor Emeritus Jean-Marc Décaudin.