Function / Statut
- Associate Professor
Department
- Marketing
Biography
Afifa Bouguerra is Associate professor in Management Sciences at Toulouse School of Management, specialied in marketing. She received her PhD from Toulouse 1 University Capitole in 1998.
She teaches communication, international communication, branding, marketing services and consumer behaviour. She is the co-author of books on communication and marketing studies alongside Professor Emeritus Jean-Marc Décaudin.