Isabelle COLLIN-LACHAUD

Isabelle Collin-Lachaud, Full Professor at the University, is the founder and scientific director of the industrial chair TREND(S) – Transformation of Retailing Ecosystem(s) & New Market Dynamics (for Sustainability). This chair aims to (re)think the role of retail in society, and more specifically in the ecological transition, by fostering collaboration between retail stakeholders (including the Idkids Group, Leroy Merlin, and others), around thirty researchers from more than 15 institutions across 4 countries, and local authorities.

Her research focuses on emerging (de)consumption behaviors, sustainable marketing practices, and innovative business models in retail. She has also been appointed as one of six Qualified Experts to the French National Commerce Council (Conseil National du Commerce).