Doctoral Programme : Marketing

The Master of Science curriculum emphasizes core methodological knowledge to equip students to conduct rigorous research. The program also provides an overview of the hot topics and areas of research in marketing such as consumer psychology, health and well-being, interactions with technology and AI, innovation and crowdsourcing, and strategic marketing. The professors are experienced scholars focusing on providing students with a strong theoretical background in their respective fields of expertise. The pedagogical approach encourages interactions between students to develop their critical skills and collegiality. The PhD in Marketing, furthermore, builds on the Master of Science by offering advanced methodological courses, which enlargen students' methodological toolbox. Each student also benefits from personalised supervision, which helps them progress as independent researchers and complete their dissertation successfully. A strong emphasis is put on ethical conduct of research, international networking, communication and pedagogical skills.

The first year of the Doctoral Programme is a Master of Science, which allows for students to develop the necessary skills for PhD research as well as identify a research supervisor and develop their research project. After successfully completing their Master of Science, students are able to apply for funding to continue into the second year of the Doctoral Programme. Alternatively, students can choose to exit the Programme with their Master of Science. From the second year of the Programme onwards students work closely with their supervisors to deepen their understanding of the theory and methodology of their chosen discipline, conduct original research and form timely contributions to their field of study.