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Doctoral Programme : Marketing

PhD in Marketing

To be part of a new generation of creative, entrepreneurial and innovative researchers, able to face current and future challenges in Marketing

Conducted through

Full time programme

Teaching Language


Programme type

In person

Required Level for Entry

High School Diploma (or equivalent) +5

Level Obtained

High School Diploma (or equivalent) +9


4 years

Double degree




Do you want to deepen your understanding of how management is practiced? Are you willing to inspire new thinking through teaching and research? And have an impact on management policies?

During the second year of the Doctoral Programme (Master of Philosophy 1 (MPhil1) ), students develop more deeply their research ideas, theoretical models, methodology, and research protocol, while working closely with their academic advisors. From this year, most students also gain pedagogical experience by tutoring /teaching courses at the Bachelor’s and Master’s levels. In addition, financial support for conferences and research visits ensures that students can progress under excellent conditions and fully integrate international research networks in their field. At the end of the second year students present their current PhD plans and progress to date in front of a panel of academic committee; Years 3 (MPhil 2) and 4 (MPhil 3) of the Doctoral Programme are dedicated to original research and developing a PhD dissertation. Some students require an additional fifth year to finish the PhD dissertation, in which case a part-time teaching contract is generally signed with the University of Toulouse Capitole (ATER contract).

List of research interests:

  • Consumer Behavior
  • Social Norms & Social Influence
  • Consumer Identity
  • Evolutionary Psychology
  • Gendered Marketing
  • Health behavior
  • Food behavior
  • Status Marketing and Luxury Consumption
  • Cross-Cultural Consumer Behavior
  • Consumer Culture Theory
  • Consumer empowerment
  • Ethics in Marketing & Consumer Well-Being
  • Corporate Social Responsibility (CSR) and Irresponsibility (CSI)
  • Ethical and Pro-Environmental Consumption
  • Environnement/Climate Change

Benefits of the programme

  • Engage with internationally renowned scholars
  • Conference and research funding
  • Robust training in conducting original and independent research

Programme Objectives

  • Identify and validate original research questions grounded in theoretical foundations
  • Develop and apply appropriate, innovative and persuasive methods for research projects
  • Conduct critical and reflexive analysis of research findings, impact and outcomes
  • Provide relevant recommendations about practical problems encountered by organisations
  • Actively work in an inclusive, respectful and constructive way with supervisors, researchers and peers both within the institution and the wider international research community
  • Communicate effectively in both written and oral modes with a range of audiences formally and informally through a variety of different techniques and media
  • Understand and apply the codes of conduct and guidelines for scientific rigor, integrity and ethics
  • Teach and/or support student learning at undergraduate and graduate levels

Student testimonial

The TSM Doctoral Programme was an amazing opportunity to develop my research and academic skills. The professors and researchers at TSM are widely recognized both nationally and internationally, and I learned so much from their expertise. The programme was incredibly stimulating and intellectually engaging, with a diverse range of courses, seminars, presentations, events, and exchanges that kept me motivated throughout the four years.
Giulia Pavone, DP Doctoral Programme - track PhD Marketing
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