Publications
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International conferences
- Li, X., S. Laporte, "Awesome Moment: Can Artification Promotes Perceived Brand Morality" in Association for Consumer Research - ACR 2026 Conference, 2026, Chicago, USA
- Li, X., S. Laporte, "Crafting awesome brand through art: How Artification shapes brand Morality" in Lalonde Marketing Communications and Consumer Behavior Conference, 2025, Porquerolles, France