Function / Statut
- Other Institution
Research Area
- Marketing
Biography
Jean-Philippe Galan is Professor in Management Science, specialized in Marketing, associate researcher at TSM Research. After his doctorate obtained at Toulouse 1 Capitole University and a position of Associate professor at TSM from 2006 to 2011 where he was Head of the third year of the undergraduate programme in Marketing, he became Professor in 2011. He works at IAE Bordeaux since 2014.
His resaerch focuses on methodology, consumer's behavior, cultural marketing, cultural consumption and social networks.