60 ECTS
35924
319,5h
Specific courses for the semester 4 and the 3rd year at KU Eichstätt-Ingolstadt
- Business Language and Soft Skills (5 ECTS)
- Scientific Coaching fo the Bachelor Thesis (5 ECTS)
- Bachelor Thesis (10 ECTS)
- Digital and Sustainable Business Models (5 ECTS)
- Business Language and Soft Skills II (5 ECTS)
- Corporate Governance (5 ECTS)
- Corporate Finance (5 ECTS)
- Digital Systems (5 ECTS)
- Academic and Scientific Skills (5 ECTS)
- Studium Pro (5 ECTS)
Students can chose a minimum of 25 ECTS credits among the following course list:
- Sustainability @ Leading Companies (5 ECTS)
- Innovating for Sustainability (5 ECTS)
- Business Analytics and Data Mining (5 ECTS)
- Strategic Management (5 ECTS)
- Company Taxation in the EU (5 ECTS)
- Digital Finance (5 ECTS)
- Performance Measurement (5 ECTS)
Students can chose a maximum of 10 ECTS credits among the following course list:
- Case studies in Sustainability Management (5 ECTS)
- International Business (5 ECTS)
- Global Marketing Management (5 ECTS)
- Consumer Psychology (5 ECTS)
- Political Institutions, the Economy, and Financial Markets (5 ECTS)
Specific courses for the 2nd year at TSM
Semester 3
Code MLUGB310
ECTS 3.00
Delivery mode Blended
Lecture Hours 21.00
Teaching Language English
Pedagogical objectives
At the end of this course, students should be able to:
- Identify the main areas of HR
- Understand the role of managers in the HR process
- Put into practice gained knowledge
Code MLUGB302
ECTS 3.00
Delivery mode Blended
Lecture Hours 21.00
Teaching Language English
Pedagogical objectives
- Understand the general framework, history and methods of geopolitics
- Identify the main theories of International Relations
- Understand the main concepts of geopolitics (power, space, security, cooperation)
- Implement the theories and the methods of geopolitics
Code MLUGB303
ECTS 3.00
Delivery mode Blended
Lecture Hours 21.00
Teaching Language English
Pedagogical objectives
At the end of this course, you will be able to:
- Define what project management is and explain its general principles
- Use your understanding of project management principles to examine real projects’ features
- Discuss the features of the project manager’s job
- Develop an original project and appraise its process
Code MLUGB304
ECTS 3.00
Delivery mode On campus
Lecture Hours 21.00
Teaching Language English
Pedagogical objectives
At the end of this course, students will be able to:
- Provide a deep understanding of the fundamentals of entrepreneurship and innovation.
- Provide a deep understanding of the full entrepreneurial and innovation processes.
- Provide a deep understanding of key challenges for growing start-ups.
- Determine and validate opportunities for innovative business ideas.
- Practice work team.
Code MLUGB311
ECTS 3.00
Delivery mode Blended
Lecture Hours 21.00
Teaching Language English
Pedagogical objectives
After the course, students should be able to :
- define conceptual foundations of (e)-customer relationship management
- identify the key elements of a customer-driven marketing strategy
- recognize (digital) influences of customer value building on firm’s outputs
- formulate loyalty marketing and CRM strategies for creating value to customers
- appraise drivers of (e)-customer relationship management effectiveness
- define metrics indicators of customer relationship performance
- use marketing databases in order to compute individual metrics of customer relationship performance define customer retention strategies
- integrate digital technologies as well as Web 2.0 tools to establish an (e-) CRM approach with closer and more personalized relationships with their customers.
Prerequisite
The (e-)Customer Relationship Management (CRM) course needs basic knowledge in Marketing Management. An at least introductive course in Marketing Management should have been attended during the former education of the students.
Code MLUGB306
ECTS 3.00
Delivery mode Blended
Lecture Hours 21.00
Teaching Language English
Pedagogical objectives
By the end of this course, students should be able to:
- Organize data
- Calculate descriptive statistics
- Use four different charts to describe a data set
- Test a relation between two variables with different relevant techniques
Prerequisite
Mathematics for business course in BSc.1.
Code MLUGB312
ECTS 3.00
Delivery mode On campus
Tutorial Hours 15.00
Code MLMGB114
ECTS 2.00
Delivery mode On campus
Personal work hours 29.00
Tutorial Hours 15.00
Pedagogical objectives
Group 1: This level covers a few basic grammar topics and application of grammar in day-to-day life that is in speaking, listening, reading and writing.
Group 2: This level builds on already acquired grammar structures in order to further develop the ability to communicate in day-to-day life.
Prerequisite
Group1: None
Group2: level A2, B1
Code MLMGB302
ECTS 2.00
Delivery mode Blended
Tutorial Hours 15.00
Teaching Language Spanish
Pedagogical objectives
At the end of this course and according to their level (A1, A2, B1, B2, C1), students will be able to:
- Understand and react to Spanish oral situations, from media news, debates and conversations, conferences, etc.
- Express themselves with linguistic correction, fluency and accuracy
- Communicate in a wide range of situations, specially in business contexts
- Know better the socio-economic environment of Spanish and Latin American societies
- Be autonomous in the research of information and resources in Spanish about the hispanic countries
Code MLUGB313
ECTS 3.00
Delivery mode On campus
Teaching Language English
Pedagogical objectives
By the end of the course, learners will be able to:
- Make use of a toolkit for international internship and job search
- Manage their e-reputation on the internet and LinkedIn
- Present themselves quickly to be convincing towards recruiters (elevator pitch)
The purpose of this course is to provide the student with the necessary preliminary information and skills to display a professional ethical attitude. In order to provide a useful treatment of these topics, students will attend several workshops.
Semester 4
Code MLMGB301
ECTS 8.00
Delivery mode On campus
Lecture Hours 24.00
Code MLUGB410
ECTS 4.00
Delivery mode On campus
Lecture Hours 3.00
Teaching Language English
Pedagogical objectives
By the end of the course, students will be able to:
- Summarize main features of an environmental related topic,
- Reflect on ethical, responsible, and sustainable issues linked to the topic,
- Appraise the international perspective and/or issues linked to the topic.
Prerequisite
Global Climate Change course in BSc.1
Code MLUGB413
ECTS 3.00
Delivery mode Blended
Lecture Hours 21.00
Teaching Language English
Pedagogical objectives
After this course, students should be able to:
- Comprehend various facets of leadership
- Understand and analyze one’s own leadership style and value preferences
- Recognize how success can be related to various styles through guest speakers
- Integrate the key elements of leadership namely under stress
Prerequisite
Being yourself, not a second-hand version of someone else (Judy Garland), come as you are, in an honest and truthful willingness to discover which leader you are and want to become.
Code MLUGB414
ECTS 3.00
Delivery mode Blended
Lecture Hours 21.00
Teaching Language English
Pedagogical objectives
By the end of this course, students should be able to:
- Understand the conceptual background of the management accounting and control field and its relation to strategy and organizational performance,
- Propose a relevant design of management accounting / management control system,
- Identify ethical concerns related to management accounting.
Prerequisite
Financial accounting course in BSc.1
Code MLUGB404
ECTS 3.00
Delivery mode Blended
Lecture Hours 21.00
Teaching Language English
Pedagogical objectives
At the end of this course, students will be able to:
- Get familiar with key notions within the field of artificial intelligence, their historical development and the existing problems in providing a precise definition.
- Identify the main ethical debates (and stances within them) on the development of artificial intelligence technologies.
- Identify, analyse and evaluate arguments in written and oral speech about the ethical and political aspects of artificial intelligence.
Prerequisite
No special technical background is needed, although some basic mathematical maturity can help to get a better grasp on examples and case studies, as well as to go further on the contents introduced during the course.
Standard reading and writing skills of a second-year BSc student are the only basic requirements.
Code MLUGB415
ECTS 3.00
Delivery mode Blended
Lecture Hours 21.00
Teaching Language English
Pedagogical objectives
At the end of this course, students should be able to:
- Articulate what, why and how does the EU work in a concise way,
- Review the state of play in the EU (treaties, institutions, policy-making) today,
- Assess EU answers to some recent business challenges, such as the consequences of the COVID-19 pandemic
Code MLUGB405
ECTS 3.00
Delivery mode Blended
Lecture Hours 21.00
Teaching Language English
Pedagogical objectives
- Articulate what data science is.
- Understand the steps, at a high level, of doing data science.
- Describe the roles and skills of a data scientist.
- Understand the art and science of data science and predictive analytics to define clear actions that result in improved business results;
- Describe the core principles of predictive customer analytics;
- Embracing the Cross-Industry Standard Process Model for Data Mining (CRISP-DM) steps as a consistent data science process;
- Embrace the power of data viz and data-enabled storytelling in call-to-actions for audiences.
- Recall, discuss, and categorize the major data representation and chart types.
- Choose effective data representation given the context and goals of the visualization project.
- Apply concepts to real-life cases in various organizational contexts.
Prerequisite
This course is taught in the second year in the Bachelor program and consistently builds on the skills and knowledge acquired during the first year. A solid understanding in management science and proficiency in tools such as Microsoft Excel is required.
Code MLUGB406
ECTS 3.00
Delivery mode Blended
Lecture Hours 21.00
Teaching Language English
Prerequisite
BSc.1 Research methodology course.
Code MLUGB417
ECTS 3.00
Delivery mode On campus
Tutorial Hours 15.00
Code MLMGB114
ECTS 2.00
Delivery mode On campus
Personal work hours 29.00
Tutorial Hours 15.00
Pedagogical objectives
Group 1: This level covers a few basic grammar topics and application of grammar in day-to-day life that is in speaking, listening, reading and writing.
Group 2: This level builds on already acquired grammar structures in order to further develop the ability to communicate in day-to-day life.
Prerequisite
Group1: None
Group2: level A2, B1
Code MLMGB302
ECTS 2.00
Delivery mode Blended
Tutorial Hours 15.00
Teaching Language Spanish
Pedagogical objectives
At the end of this course and according to their level (A1, A2, B1, B2, C1), students will be able to:
- Understand and react to Spanish oral situations, from media news, debates and conversations, conferences, etc.
- Express themselves with linguistic correction, fluency and accuracy
- Communicate in a wide range of situations, specially in business contexts
- Know better the socio-economic environment of Spanish and Latin American societies
- Be autonomous in the research of information and resources in Spanish about the hispanic countries
Code MLUGB408
ECTS 2.00
Delivery mode On campus
Lecture Hours 1.50
Tutorial Hours 15.00
Teaching Language English
Pedagogical objectives
At the end of this course, students will be able to:
- Deal with a complex environment,
- Process numerous and various information to make strategic decisions,
- Develop their understanding of the interactions between companies' different departments, and the impact of the external environment on performance.
Prerequisite
It is necessary to have followed the other courses of the BSc. 1 and 2 program to have the knowledge necessary to play the game.
Code MLUGB409
ECTS 6.00
Delivery mode On campus
Teaching Language English
Pedagogical objectives
By the end of the module, students will be able to:
- Summarize main features of a topic and its international perspective
- Reflect on the stakes and issues linked to the topic
- Check for consistency among sources
- Practice self-directed and reflective learning
- Honing effective communication skills
- Show self-reliance when working independently
- Design a creative digital outcome (video, podcast, blogging, video blogging…)
- Search, review, and organize data
Prerequisite
It can be the previous LWYW project in BSc.1 or none
Code MLUGB418
ECTS 1.00
Delivery mode Blended
Tutorial Hours 9.00
Teaching Language English
Pedagogical objectives
At the end of this course, students will be able to:
- Develop methods to efficiently search for and find information,
- Be able to critically evaluate the quality and relevance of information found
Prerequisite
The BSc.1 Informational skills course module.