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Faculty

Afifa BOUGUERRA

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Fields of Research

  • Consumer Behavior
  • Communication and International Communication
  • Service Marketing
  • Brand Marketing

Expert activities for professionals

Consulting Activities

1998 - 1998
Study: Importance of brand policy for companies in the Midi-Pyrénées region, study financed by the Midi-Pyrénées Regional Council, written with JM Décaudin, Conseil Régional de Midi-Pyrénées, France
Study file: The youth market and bank segmentation, financing by Crédit Agricole, Crédit Agricole, France