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Faculty

Éric VERNETTE

Function / Statut
  • Professor Emeritus
Department
  • Marketing

Biography

Éric Vernette is a Professor Emeritus at Toulouse School of Management. He obtained his PhD in 1986 from the University of Paris-Nanterre and became Professor in Management Sciences in 1989.

His research focuses on the marketing role of opinion leaders in social networks, co- creation and lead-users. He has published numerous articles (e.g. Journal of Advertising Research, Marketing Research and Applications, International Journal of Market Research, Marketing Decisions) and communications in international marketing conferences. He is the author of a dozen books on marketing, studies, communication and consumer behaviour ("New Developments and Approaches in Consumer Behavior Research"). Former co-editor-in-chief of the magazine Décisions Marketing (2009-2013), he was also president of the French marketing association (2006-2008).

Award, honors

2017
Best Paper Award for "Engaging Individuals in Value Co-Creation Through Experience: The Interplay Between Extrinsic and Intrinsic Motivation with S. Thion, 25th International Colloquium on Relationship Marketing"
2007
Marketing trends Award Winner for his "contribution to the development of leadership theory in marketing", International Marketing Trends Conference
2002
John et Mary Goodyear Award of best international research papers Nominee