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Master International marketing of innovation

Track International marketing of innovation - M2

Acquire an internationally recognised double Master's degree and to study in multicultural environments at a leading Chinese, Thai or German university

Credits

120 ECTS

RNCP (National Directory of Professional Certifications)

35907

Apprenticeship code number

13531276

Semester 1 • Toulouse School of Mangement

[September - March]

  • International Strategic Marketing, Market Analyses & Planning
  • Digital marketing & Consumer Behaviour in the Digital World
  • Innovation Management (a. Customer Engagement, b. Technology Acceptance)
  • CRM & Sustainable Marketing
  • Business Research Methodology
  • Missions/International Study Tour (Company project)
  • Comparison Asian/European Culture
  • Language /Comparison Asian/European Culture
  • Career development 

Semester 2 and 3 • Hong Kong

Hong Kong Metropolitan University - Master of Business Administration (MBAF)

  • Strategic Management or Strategy
  • Applied Business Project (1 year)
  • Global Immersion Programme Asian Business Culture
  • Professional Development Workshop
  • International Management Strategy
  • International Marketing Strategy
  • Strategic Issues for Management in the Asia Pacific Region  

Semester 2 and 3 • Bangkok

Assumption University Thailand (AUT) - Master of Business Administration (MBA)

  • Introduction to Quantitative Analysis
  • Introduction to Management Information Systems-C
  • Organizational Behaviour C
  • International Business Management-C
  • International Marketing Management
  • Managerial Accounting C
  • Managerial Economics C 
  • Financial Management C
  • Operations Management C
  • Strategic Management C

Semester 2 and 3 • China

Tongji University Shanghai (TUS) - M.Sc. Technology Economy and Management

  • First Foreign Language (Chinese)
  • Business Negotiation in China
  • Survey of China
  • Strategic Management & Entrepreneurship C
  • Advanced Management C
  • Big data Analytics
  • Managerial Economics in China
  • Academic Norms
  • Academic Lectures

Semester 2 and 3 • Germany

Katholische Universität Ingolstadt - M.Sc. Digital Customer Experience & Service Design

  • Innovation & Creativity in Indivuduals, Teams, Organisations SS
  • Return on Service Design & Customer Experiece SS
  • Service Management
  • Advanced Business Ethics (mandatory Ethics class) SS
  • BusinessLanguage (French/German)
  • 6 Electives to choose at KU

Semester 4

[February - September]

  • Company Internship 
  • Master thesis