Programmes

Master 2 Marketing and Communication (Full Time Programme)

Full time programme French-taught programme

contact

Andréas MUNZEL
Head of Programme

Eloïse SENGÈS
Head of Programme

Laura ANTONAKIS
Administrative Officer

m2.marketing@tsm-education.fr

Applying to the Programme

  • Opening of applications 2022-2023 :
    from March 15 to April 15, 2022
  • Publication of results : June 15, 2022

 

Apply

label contrôlé par l&aposEtat    France Compétences RNCPEduniversal

RNCP Code: 35907

 

The Marketing and Communications Master’s programme prepares students for marketing and communication positions within companies, organisations, communication agencies, or consulting firms.

 

Graduates of this programme are equipped with expertise and tools in marketing, communication, and digital marketing. 

 

UE01 Stratégie marketing & Branding

ECTS : 8.00

HCM : 51.00

Language of instruction : French

  • Intended learning outcomes

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  • Prerequisite

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UE02 Communication Marketing Intégrée

ECTS : 8.00

HCM : 51.00

Language of instruction : French

  • Intended learning outcomes

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  • Prerequisite

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UE03 Communication digitale

ECTS : 8.00

HCM : 51.00

Language of instruction : French

  • Intended learning outcomes

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  • Prerequisite

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UE04 Activation & Marketing Mix

ECTS : 6.00

HCM : 35.00

Language of instruction : French

  • Intended learning outcomes

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  • Prerequisite

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UE05 Analyse des marchés

ECTS : 6.00

HCM : 33.00

Language of instruction : French

  • Intended learning outcomes

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  • Prerequisite

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UE06 Développement personnel et professionnel

ECTS : 1.00

HCM : 9.00

Language of instruction : French

  • Intended learning outcomes

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  • Prerequisite

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UE07 Projets tutorés

ECTS : 8.00

Language of instruction : French

  • Intended learning outcomes

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  • Prerequisite

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UE08 Stage

ECTS : 15.00

Language of instruction : French

  • Intended learning outcomes

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  • Prerequisite

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Internal TSM candidates

→ Successful completion of 240 ECTS

→ An English language test for non-English speakers (B2 advised)

→ Examination of candidate’s application and possible interview (choice of track)

 

External candidates (non TSM)

→ Successful completion of 240 ECTS

→ An English language test for non-English speakers (B2 advised)

→ An French language test for non-French speakers (B2)

→ Examination of candidate’s application and possible interview

The Master of Marketing and Communication allowed me to deepen my knowledge in marketing, digital marketing and communication. This M2 offers a good balance between theoretical knowledge and practical skills, notably through real-life case studies for professionals and a real grasp of digital tools. The theoretical aspects remain anchored in the working world as they are often presented by speakers from the professional world who illustrate their remarks with concrete examples. All of this provides a solid foundation for the 6-month end-of-study internship at the end of the master's degree, which is a very good opportunity to gain significant professional experience and often a springboard to a first job.

Lucas Gélis-Lecerf - promotion 2019 / 2020

Internal communication officer

This programme prepares students for the following roles:

  • Publicity Manager
  • Project Manager
  • Communications Director
  • Product Manager
  • Brand Manger
  • Researcher
  • Community Manager
  • Editorial Webmaster 

Graduates may also undertake a PhD in Marketing.

 

Other programmes

Bachelor 3 Marketing (Full-time programme)

Master 1 International Marketing of Innovation (Full Time Programme)

Master 1 Strategic Marketing (Full Time Programme)

Master 1 Marketing Management (Executive Education & Apprenticeship)

Master 2 Data & Innovation Marketing (Full Time Programme)

Master 2 International Marketing of Innovation (Full Time Programme)

Master 2 Digital Marketing (Executive Education & Apprenticeship)

Master 2 Marketing Management (Executive Education & Apprenticeship)

Master 2 Marketing and Retail Management (Executive Education & Apprenticeship)

Master 2 Master of Science in Marketing (research)