Programmes

Master 2 Marketing and Communication (Full Time Programme)

Full time programme French-taught programme

contact

Andréas MUNZEL
Head of Programme

Eloïse SENGÈS
Head of Programme

Laura ANTONAKIS
Administrative Officer

m2.marketing@tsm-education.fr

Application form

Applications for the academic year 2021:

  • from February 1, 2020 to March 26, 2021

Publication of admission results:

  • June 7, 2021

 

Apply

label contrôlé par l&aposEtat    France Compétences RNCP

RNCP Code: 31501

 

The Marketing and Communications Master’s programme prepares students for marketing and communication positions within companies, organisations, communication agencies, or consulting firms.

 

Graduates of this programme are equipped with expertise and tools in marketing, communication, and digital marketing. 

 

UE01 Stratégie marketing 4.0

ECTS : 7.00

HCM : 36.00

Language of instruction : French

  • Presentation and intended learning outcomes

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  • Prerequisite

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UE02 Communication Marketing Intégrée

ECTS : 7.00

HCM : 36.00

Language of instruction : French

  • Presentation and intended learning outcomes

    /

  • Prerequisite

    /

UE03 Communication digitale

ECTS : 7.00

HCM : 36.00

Language of instruction : French

  • Presentation and intended learning outcomes

    /

  • Prerequisite

    /

UE04 Brand content

ECTS : 7.00

HCM : 36.00

Language of instruction : French

  • Presentation and intended learning outcomes

    /

  • Prerequisite

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UE05 Analyse des marchés

ECTS : 7.00

HCM : 36.00

Language of instruction : French

  • Presentation and intended learning outcomes

    /

  • Prerequisite

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UE06 Projets tutorés

ECTS : 7.00

Language of instruction : French

  • Presentation and intended learning outcomes

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  • Prerequisite

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UE07 Développement personnel et professionnel

ECTS : 3.00

HCM : 18.00

Language of instruction : French

  • Presentation and intended learning outcomes

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  • Prerequisite

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UE08 Stage

ECTS : 15.00

Language of instruction : French

  • Presentation and intended learning outcomes

    /

  • Prerequisite

    /

Internal TSM candidates

→ Successful completion of 240 ECTS

→ An English language test for non-English speakers (B2 advised)

→ Examination of candidate’s application and possible interview (choice of track)

 

External candidates (non TSM)

→ Successful completion of 240 ECTS

→ An English language test for non-English speakers (B2 advised)

→ An French language test for non-French speakers (B2)

→ Examination of candidate’s application and possible interview

Eddie Jian LUO - Promotion 2014

This programme prepares students for the following roles:

  • Publicity Manager
  • Project Manager
  • Communications Director
  • Product Manager
  • Brand Manger
  • Researcher
  • Community Manager
  • Editorial Webmaster 

Graduates may also undertake a PhD in Marketing.

 

Other programmes

Bachelor 3 Marketing (Full-time programme)

Master 1 International Marketing of Innovation (Full Time Programme)

Master 1 Strategic Marketing (Full Time Programme)

Master 1 Marketing Management (Executive Education & Apprenticeship)

Master 2 International Marketing of Innovation (Full Time Programme)

Master 2 Data & Innovation Marketing (Full Time Programme)

Master 2 Digital Marketing (Executive Education & Apprenticeship)

Master 2 Marketing Management (Executive Education & Apprenticeship)

Master 2 Master of Science in Marketing (research)

Master 2 Retail Management (Executive Education & Apprenticeship)