

RNCP Code: 35907
The Marketing and Communications Master’s programme prepares students for marketing and communication positions within companies, organisations, communication agencies, or consulting firms.
Graduates of this programme are equipped with expertise and tools in marketing, communication, and digital marketing.
UE01 Stratégie marketing & Branding
ECTS : 8.00
HCM : 51.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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UE02 Communication Marketing Intégrée
ECTS : 8.00
HCM : 51.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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UE03 Communication digitale
ECTS : 8.00
HCM : 51.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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UE04 Activation & Marketing Mix
ECTS : 6.00
HCM : 35.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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UE05 Analyse des marchés
ECTS : 6.00
HCM : 33.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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UE06 Développement personnel et professionnel
ECTS : 1.00
HCM : 9.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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UE07 Projets tutorés
ECTS : 8.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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UE08 Stage
ECTS : 15.00
Language of instruction : French
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- Prerequisite
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Internal TSM candidates
→ Successful completion of 240 ECTS
→ An English language test for non-English speakers (B2 advised)
→ Examination of candidate’s application and possible interview (choice of track)
External candidates (non TSM)
→ Successful completion of 240 ECTS
→ An English language test for non-English speakers (B2 advised)
→ An French language test for non-French speakers (B2)
→ Examination of candidate’s application and possible interview
The Master of Marketing and Communication allowed me to deepen my knowledge in marketing, digital marketing and communication. This M2 offers a good balance between theoretical knowledge and practical skills, notably through real-life case studies for professionals and a real grasp of digital tools. The theoretical aspects remain anchored in the working world as they are often presented by speakers from the professional world who illustrate their remarks with concrete examples. All of this provides a solid foundation for the 6-month end-of-study internship at the end of the master's degree, which is a very good opportunity to gain significant professional experience and often a springboard to a first job.
Lucas Gélis-Lecerf - promotion 2019 / 2020
Internal communication officer
This programme prepares students for the following roles:
- Publicity Manager
- Project Manager
- Communications Director
- Product Manager
- Brand Manger
- Researcher
- Community Manager
- Editorial Webmaster
Graduates may also undertake a PhD in Marketing.