Publications
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Articles (ranked journals)
- Berger, S., L. Meyer-Waarden, M. Kuhn, A. Hanisch, "Navigating Uncharted Waters: Insights into Transformative Marketing in the B2B Mobility Ecosystem", Journal of Business-to-Business Marketing, 2024
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International conferences
- Strobel, S., M. Kuhn, L. Meyer-Waarden, "Revolutionizing B2B Mobility: Unveiling the Power of Transformative Marketing in Disruptive Business Landscapes" in Academy of Marketing Science Annual Conference, 2024, Miami, USA
- Strobel, S., M. Kuhn, "Business Ecosystems as Vertical Networks? Outlining a Criteria-Based, Multidimensional Ecosystem Landscape: An Abstract" in Academy of Marketing Science Annual Conference, 2023, New Orleans, U.S., USA
- Strobel, S., M. Kuhn, L. Meyer-Waarden, "Transformative Marketing - What We Know and What We Should Research? A Structured Literature Analysis: An Abstract" in Academy of Marketing Science Annual Conference, 2023, New Orleans, USA
- Strobel, S., M. Kuhn, L. Meyer-Waarden, "A Brand-New Look at the Business Ecosystem – Conceptualizing the B2B Clip-Out Perspective" in 39e congrès de l'Association Française du Marketing (AFM), 2023, Vannes, France
- Strobel, S., "Transformative Marketing in B2B: Facing Dynamic Changes in Mobility Ecosystems: An Abstract" in Academy of Marketing Science Annual Conference, 2023, New Orleans, U.S., USA
- Strobel, S., M. Kuhn, L. Meyer-Waarden, "A Brand-New Look at the Business Ecosystem – Conceptualizing the B2B Clip-Out Perspective" in European Marketing Academy (EMAC) Annual Conference, 2023, Odense, Denmark
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Conferences, symposiums, workshops
- Strobel, S., L. Meyer-Waarden, "The Business Ecosystem Concept - Literature Review & Conceptualization" in Assumption University of Thailand Virtual International Conference “Entrepreneurship & Sustainability in the Digital Era”, 2022