Publications
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International conferences
- Strobel, S., M. Kuhn, "Business Ecosystems as Vertical Networks? Outlining a Criteria-Based, Multidimensional Ecosystem Landscape: An Abstract" in Academy of Marketing Science Annual Conference, 2023, New Orleans, U.S., USA
- Strobel, S., L. Meyer-Waarden, "Transformative Marketing - What We Know and What We Should Research? A Structured Literature Analysis: An Abstract" in Academy of Marketing Science Annual Conference, 2023, New Orleans, USA
- Strobel, S., "Transformative Marketing in B2B: Facing Dynamic Changes in Mobility Ecosystems: An Abstract" in Academy of Marketing Science Annual Conference, 2023, New Orleans, U.S., USA
- Strobel, S., M. Kuhn, L. Meyer-Waarden, "A Brand-New Look at the Business Ecosystem – Conceptualizing the B2B Clip-Out Perspective" in European Marketing Academy (EMAC) Annual Conference, 2023, Odense, Denmark
- Strobel, S., L. Meyer-Warden, "Transformative Marketing - What We Know and What We Should Research? A Structured Literature Analysis: An Abstract" in Academy of Marketing Science (AMS) Annual Conference, 2023, Katowice, Poland