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Doctoral Programme : Marketing

PhD in Marketing

To be part of a new generation of creative, entrepreneurial and innovative researchers, able to face current and future challenges in Marketing

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Credits

240 ECTS

Number of hours

225h

Programme / Syllabus

Core courses

Advanced quantitative methods

PRESENTATION AND INTENDED LEARNING OUTCOMES

A) Course description
The course will cover empirical techniques that form the basis for quantitative research in management. The module is therefore design to introduce students to some of the core issues associated with empirical research through the review of some recent trends in research. The module will comprise a mixture of faculty-led lectures, interactive student-led presentations, and discussions.

B) Upon completion of the course, students should be able to:

  1. Identify tools and resources: Data, statistical packages, tutorials and doctoral seminars, MOOC
  2. Compare different quantitative research methods for designing a research project in business and management
  3. Survey concrete scientific application of the quantitative method in a top-tier peer-reviewed journals
  4. Point out possible challenges, in particular challenges for the validity, indentification, causality, diff-in-diff
  5. Specify prerequisites, conditions, guidelines for implementation

RESEARCH SKILLS

  1. Knowledge and intellectual abilities: Research methods; Academic literacy and management; Problem-solving.
  2. Personal effectiveness: Integrity; Perseverance; Responsibility; Reputation.
  3. Research governance and organisation: Ethics; Research strategy; Project planning and delivery.
  4. Engagement, influence and impact: Team working; Leadership; Communication methods; Communication media.

Advanced qualitative methods

PRESENTATION AND INTENDED LEARNING OUTCOMES

A) Course description
A researcher needs to master the use of several methodologies in order to deeply understand studies in their field and to choose and to employ the most accurate method to answer their addressed research questions. The purpose of this course is to develop participants’ ability of reflective stance, supported by theory, and to be able to use qualitative research design and tools.

This course will cover four main topics: (1) Issues and challenges of qualitative inquiry in management research, (2) Core methods and practicalities of qualitative inquiry in management research, (3) Qualitative data analysis, (4) Ethical research practice. The pedagogical approach will be based on active learning. Students will have to read research articles before some of the classes. This material will then be discussed and analyzed collectively. Participation in the course is required and based on the quality and quantity of discussion contributions. The final assessment consists in a written final examination related to a previous exercise.

B) Upon completion of the course, students should be able to:

  1. Identify and formulate appropriate qualitative research questions and interview questions
  2. Analyze the main qualitative research methods
  3. Assess different styles of presenting qualitative research findings
  4. Develop an interpretive understanding of data collected
  5. Collect and use qualitative data

RESEARCH SKILLS

  1. Knowledge and intellectual abilities: Research methods; Language; Problem solving; Argument construction.
  2. Personal effectiveness: Self-reflection; Self-conficence; Time management; Integrity.
  3. Research governance and organisation: Ethics; Research strategy; Project planning and delivery.
  4. Engagement, influence and impact: Collegiality; Communication media; Communication methods.

Intellectual property rights

PRESENTATION AND INTENDED LEARNING OUTCOMES

A) Course description
This session will introduce students to intellectual property rights and more especially to main principles of copyright and application to the thesis.

B) Upon completion of the course, students should be able to:

  1. Survey the intellectual property law: Interests, justifications, composition
  2. Analyze rights of the authors
  3. Describe main principles of copyright and application to the PhD thesis

RESEARCH SKILLS

  1. Knowledge and intellectual abilities: Academic literacy; Intellectual insight.
  2. Personal effectiveness: Integrity; Reputation.
  3. Research governance and organisation: Ethics; Appropriate practice.
  4. Engagement, influence and impact: Global citizenship

Track specific courses

Advanced methods

PRESENTATION AND INTENDED LEARNING OUTCOMES

A) Course description
This course aims at exposing students with advanced skills to implement structural equation modelling, experimental and qualitative research. For each of the three methods, they will get hands-on experience with the most common softwares and will collect and analyze data. The course encourages problem-solving in data collection and analysis and prepare students to become autonomous in performing the empirical part of their thesis.

B) Upon completion of the course, students should be able to:

  1. Propose new questions and hypotheses to test
  2. Design an appropriate data collection and analysis plan to test these questions and hypotheses
  3. Judge the quality and soundness of the implementation of a given method
  4. Devise a research plan respecting the ethical standards and data integrity standards

RESEARCH SKILLS

  1. Knowledge and Intellectual abilities: Knowledge base; cognitive abilities
  2. Personal effectiveness: Integrity; time management
  3. Research governance and organisation: Ethics, principles and sustainability; research strategy; project planning and delivery
  4. Engagement, Influence and Impact: communication methods

Hot Topics in Marketing Research

PRESENTATION AND INTENDED LEARNING OUTCOMES

A) Course description
This course focuses on the process leading to the development of new research ideas. After a general introduction on strategies to find new contributions in the marketing field, the following modules will put the students in situation by asking them to propose avenue for future research on two recently emerging topics in behavioral consumer research. Students will have to lead and moderate a discussion in class based on a corpus of very recent papers, such that avenues for future research emerges from the discussion.

B) Upon completion of the course, students should be able to:

  1. Develop new research ideas based on emerging conversations in the literature
  2. Propose a methodological plan to test these ideas
  3. Summarize, Compare and contrast different papers investigating the same phenomenon
  4. Manage a fruitful class discussion to generate new research opportunities

RESEARCH SKILLS

  1. Knowledge and intellectual abilities: theoretical knowledge on research methods, synthesizing and critical thinking, intellectual insight
  2. Personal effectiveness: perserverence, commitment to research
  3. Research governance and organisation: appropriate practice, research strategy
  4. Engagement, influence and impact: collegiality, collaboration and team working, communication methods

Writing, Reviewing, and Publishing

PRESENTATION AND INTENDED LEARNING OUTCOMES

A) Course description
As an author or as a reviewer, publication is a demanding and rigorous process and researchers need to understand and to critically engage with the codes and practices underlying it. The purpose of this course is to initiate students to the writing, reviewing and publishing process. The course covers two main topics: (1) setting up, pitching and reviewing a paper as an author and as a reviewer, and (2) managing reviewers and the reviewing process. The pedagogical approach will be based on active learning. Students will have to read research articles or articles sections or book chapters before some of the courses but also to work on a review process based on example of paper effectively published. This material will then be discussed and analyzed in class. Participation is therefore a necessary condition to achieve the course objectives.

B) Upon completion of the course, students should be able to:

  1. Select the appropriate writing form and conventions for research reports, literature reviews, theory papers, journal reviewing, and communication of research
  2. Evaluate their own writing style, strengths, and weaknesses and plan for writing development
  3. Practice the typical format of review comments and responses to these comments
  4. Evaluate best practices in the review process and dangers of the review process
  5. Discover ethical pitfalls in the review process and how to avoid them

RESEARCH SKILLS

  1. Knowledge and intellectual abilities: knowledge base; cognitive abilities, creativity.
  2. Personnel effectiveness: integrity; self-confidence, career management.
  3. Research governance and organization: ethics, co-authorship, appropriate practice.
  4. Engagement, influence, impact: communication and dissemination; working with others.

Research training seminars

PRESENTATION AND INTENDED LEARNING OUTCOMES

A) Description
These seminars are open to all students from TSM-DP 2nd year. The purpose of this module is to provide students with a broadly based overview of current research skills to write your PhD dissertation.

B) Upon completion of the course, students should be able to:

  • Identify mobility grants
  • Discover the international job market conference
  • Compare academic posters and analyse poster sessions
  • Design a poster and resources to help with poster design
  • Improve networking skills

RESEARCH SKILLS

  • Knowledge and intellectual abilities: Inquiring mind; Argument construction
  • Personal effectiveness: Networking; Career management; Responsiveness to opportunities
  • Research governance and organisation: Funding; Research strategy; Appropriate practice
  • Engagement, influence and impact: Communication methods; Communication media; Collegiality

Teachers' pedagogical practices

PRESENTATION AND INTENDED LEARNING OUTCOMES

A) Description
It is a requirement of TSM that all PhD students who undertake any teaching duties should have attended the teachers' pedagogical practices which is designed for Postgraduate Teaching Assistants. The aim of this workshop is to address some of the basic skills and understanding teaching assistants will need for their work. It assumes that participants have little or no previous teaching experience.

B) Upon completion of the course, students should be able to:

  • Draw on an inventory of best experiences
  • Review best practices with senior instructors
  • Diagnose recurring pedagogical issues
  • Role-play a 30-minute lecture

RESEARCH SKILLS

  • Knowledge and intellectual abilities: Argument construction; Innovation
  • Personal effectiveness: Career management; Continuing professional development; Reputation; Integrity
  • Research governance and organisation: Ethics; Appropriate practice
  • Engagement, influence and impact: Teaching; People management; Mentoring; Influence and leadership; Communication methods