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Doctoral Programme : Marketing

Master of Science in Marketing (Doctoral Programme)

To be prepared for careers in academia and research-oriented firms and organisations in the various fields of the marketing discipline by focusing on a solid understanding of up-to-date scientific methods and insights into consumer psychology, customer empowerment and ethics, innovation, digital technologies and connectedness

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Credits

60 ECTS

Number of hours

300h

Programme/Syllabus

Core courses

  • Learning and practice in research
  • Engaging with the scientific literature
  • Management science
  • Qualitative methods
  • Quantitative methods
  • Experimental methods

Track specific research courses

  • Research process and design
  • Advanced methods in marketing
  • Perspectives in marketing

Track specific practitioner courses

  • Technology Acceptance Model
  • Transformative Technologies and Consumer Well-being
  • Consumer Behavior

Research training seminars

  • Managing your PhD: getting started
  • Library resources
  • What are the good academic conferences?
  • How to present a research paper?
  • International job market
  • Zotero
  • Alumni talk
  • The French cultural etiquette
  • Master thesis or internship