Master of Science in Marketing (Doctoral Programme)

Code TSMDP-Y1-01-1

ECTS 2.50

Delivery mode On campus

Lecture Hours 15.00

Teaching Language English

Pedagogical objectives

Upon completion of the course, students should be able to:

1. Question what is distinctive about “science”
2. Identify the different types of management research
3. Distinguish the different philosophical assumptions in management research
4. Discover the different steps of any research process
5. Clarify the sources of low replicability
6. Implement exact and conceptual replications
7. Implement reproducibility by adopting open science methods

Code TSMDP-Y1-01-2

ECTS 2.50

Delivery mode On campus

Lecture Hours 15.00

Teaching Language English

Pedagogical objectives

Upon completion of the course, students should be able to:

1. Characterize the strength and limitations of different models
2. Describe some of the challenges of studying management theories
3. Understand the basic toolkit of non-cooperative game theory and the scope for applications.
4. Identify the main results of agency theory and its applications to organizational design, governance and related issues
5. Survey the scope and stakes of Behavioral Decision Theory for management research
6. Familiarize with major aspects of Social Psychology such as social influence and motivated reasoning

Prerequisite

Library databases; Science definition and the scientific method; Required pre-readings.

 

Code TSMDP-Y1-01-3

ECTS 2.50

Delivery mode On campus

Lecture Hours 15.00

Teaching Language English

Pedagogical objectives

Upon completion of the course, students should be able to:

1. Review and synthetize fundamental themes in a field of research
2. Characterize what makes a good literature review
3. Describe and point out some of the problems with academic literature
4. Critically reflect on your own approach to reading papers and to searching academic literatures
5. Be aware of the different types of reviews and their respective strengths and weaknesses
6. Are able to make informed decisions (regarding approach, scope, structure, etc.) when planning a literature review
7. Translate academic insights into everyday language

Code TSMDP-Y1-01-4

ECTS 2.50

Delivery mode On campus

Lecture Hours 15.00

Teaching Language English

Pedagogical objectives

Upon completion of the course, students should be able to:

1. Recognize main qualitative methods and comprehend major challenges of data collection and analysis
2. Explain the difference between qualitative and quantitative research 
3. Review qualitative research papers
4. Explain what topics are pertinent to study with a qualitative research approach
5. Distinguish how to interpret findings from a qualitative research and how to assess their validity
6. Collect and use qualitative data for exploratory studies

Code TSMDP-Y1-01-5

ECTS 2.50

Delivery mode On campus

Lecture Hours 15.00

Teaching Language English

Pedagogical objectives

Upon completion of the course, students should be able to:

1. Select the appropriate explanatory method in accordance with the research problem and the available data
2. Determine the quality of used multi-item measurement instruments in quantitative research
3. Test a multiple linear regression, to assess whether the results can be trusted, and to analyze them
4. Test a binary logistic regression and analyze the results
5. Develop a mediation and moderation analyses thanks to a regression approach
6. Implement the Johnson-Neyman technique and the floodlight analysis

Code TSMDP-Y1-01-6

ECTS 2.50

Delivery mode On campus

Lecture Hours 15.00

Teaching Language English

Pedagogical objectives

Upon completion of the course, students should be able to:

1. Explain the interest of experimental methods for research in management and business 
2. Survey experimental research papers 
3. Design an experiment

Code TSMDP-Y1-02-MARKET1

ECTS 2.50

Delivery mode On campus

Lecture Hours 15.00

Teaching Language English

Pedagogical objectives

Upon completion of the course, students should be able to:

1. Synthesize and evaluate the conceptual development of existing research papers and propose further avenues for research
2. Formulate a constructive critique of existing research
3. Relate and contrast the presented papers to other existing research within or outside the field
4. Discuss an academic paper in an articulate and structured oral presentation
5. Debate the scientific rigor, integrity and ethics of published research

Prerequisite

Library resources, Engaging with the scientific literature, Learning and Practice in Research

Code TSMDP-Y1-02-MARKET2

ECTS 5.00

Delivery mode On campus

Lecture Hours 30.00

Teaching Language English

Pedagogical objectives

Upon completion of the course, students will be able to:

1. Determine and design an appropriate methodological plan for research projects
2. Describe and appraise the methodological choices and implementation in existing research
3. Experiment and discover various methodological paradigms with a respectful approach
4. Analyze and interpret qualitative data 
5. Navigate the academic publishing process and journals’ expectations for interpretive research.

Prerequisite

Core method courses of the 1st-year of the Doctoral Programme.

Background in marketing theory.

Code TSMDP-Y1-02-MARKET3

ECTS 7.50

Delivery mode On campus

Lecture Hours 45.00

Teaching Language English

Pedagogical objectives

Upon completion of the course, students should be able to:

1. Evaluate original research questions grounded in prevalent theories in marketing
2. Explain and critique recent and ongoing research in the marketing field
3. Develop some relevant and concrete implications for marketing strategy
4. Discuss research ideas with the professor and peer students

Prerequisite

Library databases ; Science definition and the scientific method; Required pre-readings.

Code TSMDP-Y1-03-MARKET1

ECTS 5.00

Delivery mode On campus

Lecture Hours 30.00

Teaching Language English

Code TSMDP-Y1-03-MARKET2

ECTS 5.00

Delivery mode On campus

Lecture Hours 30.00

Teaching Language English

Code TSMDP-Y1-03-MARKET3

ECTS 5.00

Delivery mode On campus

Lecture Hours 30.00

Teaching Language English