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Master of Science in Marketing (Doctoral Programme)

To be prepared for careers in academia and research-oriented firms and organisations in the various fields of the marketing discipline by focusing on a solid understanding of up-to-date scientific methods and insights into consumer psychology, customer empowerment and ethics, innovation, digital technologies and connectedness

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Credits

60 ECTS

Number of hours

300h

Programme/Syllabus

Core courses

Learning and practice in research
Engaging with the scientific literature
Management science
Qualitative methods
Quantitative methods
Experimental methods

Track specific research courses

Research process and design
Advanced methods in marketing
Perspectives in marketing

Track specific practitioner courses

Technology Acceptance Model
Transformative Technologies and Consumer Well-being
Consumer Behavior

Research training seminars

Managing your PhD: getting started
Library resources
What are the good academic conferences?
How to present a research paper?
International job market
Zotero
Alumni talk
The French cultural etiquette
Master thesis or internship