Programmes

Master 2 Digital Marketing (Executive Education & Apprenticeship)

French-taught programme Part-time apprenticeship programme Executive education

contact

Mathieu BARASCOU
Head of Programme

Virginie TIGNOL
Administrative Officer

m2.marketingdigital@tsm-education.fr

Pauline Marin
Responsable administratif

m2.marketingdigital@tsm-education.fr

Applying to the Programme

Opening of applications 2022-2023 :
from March 15 to May 31, 2022

Publication of results : June 22, 2022

 

Apply

label contrôlé par l&aposEtat     France Compétences RNCP ASFO Grand SudEduniversal

RNCP Code: 35907

 

The developments of digital tools and online marketing have had enormous repercussions on the techniques companies must use today to reach their target audiences and integrate their clients and partners. These tools that are now vital to online marketing strategies can be described in three words: interactive, immediate, and technical. 

 

The Digital Marketing education programme allows students to deepen their knowledge of web marketing and further develop online marketing strategies. Students also learn management techniques needed to better mobilise and coordinate teams when integrating said marketing strategies.

 

Students pursuing the Digital Marketing track will also learn to:

  •  Understand the issues and opportunities digital marketing presents 
  •  Analyse the online behaviour of consumers, buyers, and influential actors 
  •  Develop a strategic marketing approach integrating the company’s objectives 
  •  Master the use of web marketing tools 
  •  Create innovative digital marketing strategies by adapting to recent changes within the sector
  •  Navigate a digital marketing action plan while managing its return on investment of the actions put in place

 

   This programme is partnered with the ASFO Grand Sud
The training takes place at ASFO Grand Sud or can also be taken remotely online.

Bloc 01 - S'approprier les usages avancés et spécialisés des outils numériques

ECTS : 3.00

HCM : 20.00

Introduction au développement web

ECTS : 1.00

HCM : 4.00

Language of instruction : French

  • Intended learning outcomes

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  • Prerequisite

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Création de site web avec un CMS

ECTS : 1.00

HCM : 8.00

Language of instruction : French

    Outils et applications en nocode

    ECTS : 1.00

    HCM : 8.00

    Language of instruction : French

    • Intended learning outcomes

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    • Prerequisite

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    Bloc 02 - Communiquer en contexte professionnel

    ECTS : 8.00

    HCM : 80.00

    Workshops thématiques

    ECTS : 4.00

    HCM : 56.00

    Language of instruction : French

    • Intended learning outcomes

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    • Prerequisite

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    Challenge marketing digital

    ECTS : 4.00

    HCM : 24.00

    Language of instruction : French

    • Intended learning outcomes

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    • Prerequisite

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    Bloc 03 - Élaborer une vision stratégique en marketing-vente

    ECTS : 9.00

    HCM : 68.00

    Les fondamentaux du Marketing Digital

    ECTS : 3.00

    HCM : 20.00

    Language of instruction : French

    • Intended learning outcomes

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    • Prerequisite

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    Comportement du consommateur sur internet

    ECTS : 0.50

    HCM : 4.00

    Language of instruction : French

    • Intended learning outcomes

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    • Prerequisite

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    E-commerce et vente en ligne

    ECTS : 1.00

    HCM : 8.00

    Language of instruction : French

    • Intended learning outcomes

      /

    • Prerequisite

      /

    Customer relationship management

    ECTS : 1.50

    HCM : 12.00

    Language of instruction : French

    • Intended learning outcomes

      /

    • Prerequisite

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    Perspectives et innovations en marketing digital

    ECTS : 3.00

    HCM : 24.00

    Language of instruction : French

    • Intended learning outcomes

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    • Prerequisite

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    Bloc 04 - Mesurer et contrôler via des outils et méthodes de gestion en marketing-vente

    ECTS : 8.00

    HCM : 52.00

    Les fondamentaux de la WebAnalyse

    ECTS : 2.50

    HCM : 16.00

    Language of instruction : French

      WebAnalyse avancée : modèles d'attribution et data visualisation

      ECTS : 2.00

      HCM : 12.00

      Language of instruction : French

      • Prerequisite

        /

      Méthodes avancées d'analyse de marché et de veille sur le web

      ECTS : 2.50

      HCM : 16.00

      Language of instruction : French

        Stratégie Big Data

        ECTS : 1.00

        HCM : 8.00

        Language of instruction : French

          Bloc 05 - Mettre en œuvre des règles, des normes et des démarches qualité en marketing-vente

          ECTS : 5.00

          HCM : 36.00

          Introduction à l'ergonomie web

          ECTS : 1.50

          HCM : 12.00

          Language of instruction : French

          • Intended learning outcomes

            /

          • Prerequisite

            /

          Audit, règles et qualité des sites web

          ECTS : 1.00

          HCM : 8.00

          Language of instruction : French

          • Intended learning outcomes

            /

          • Prerequisite

            /

          Structure et ergonomie des sites web (UI/UX)

          ECTS : 1.50

          HCM : 12.00

          Language of instruction : French

            Bloc 06 - Maîtriser la communication digitale

            ECTS : 12.00

            HCM : 104.00

            Social media management

            ECTS : 3.00

            HCM : 24.00

            Language of instruction : French

              Les bases du référencement naturel et payant

              ECTS : 3.00

              HCM : 28.00

              Language of instruction : French

              • Intended learning outcomes

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              • Prerequisite

                /

              La publicité sur internet

              ECTS : 1.00

              HCM : 8.00

              Language of instruction : French

              • Intended learning outcomes

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              • Prerequisite

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              Social media ads

              ECTS : 1.00

              HCM : 8.00

              Language of instruction : French

                Traffic management et gestion de campagnes

                ECTS : 1.00

                HCM : 8.00

                Language of instruction : French

                • Intended learning outcomes

                  /

                • Prerequisite

                  /

                Techniques avancées de référencement naturel et payant

                ECTS : 3.00

                HCM : 28.00

                HTD : 8.00

                Language of instruction : French

                  Bloc 07 - Mobiliser et produire des savoirs hautement spécialisés

                  ECTS : 14.00

                  HTD : 33.00

                  Travaux individuels en autonomie

                  HTD : 17.00

                  Language of instruction : French

                  • Intended learning outcomes

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                  • Prerequisite

                    /

                  Réalisation du mémoire

                  ECTS : 14.00

                  HTD : 16.00

                  Language of instruction : French

                  • Intended learning outcomes

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                  • Prerequisite

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                  Bloc 08 - Contribuer à la transformation en contexte professionnel

                  ECTS : 2.00

                  HCM : 8.00

                  Gestion de projet web

                  ECTS : 2.00

                  HCM : 8.00

                  Language of instruction : French

                  • Intended learning outcomes

                    /

                  • Prerequisite

                    /

                  The Master in Digital Marketing is offered aswork-study and executive education programme (apprenticeship and professionalisation contract).
                   

                  Public: professionals who wish to improve their technical skills and are in the fields of communication and marketing:

                  •  product managers, brand managers, marketing directors, communication directors, marketing and communication project managers,
                  •  company directors, SME/SMI directors. 

                   

                  Recruiting process:

                  • Examination of candidate’s application
                  • Possible interview

                  Laure DUCOURET - Promo 2017/2018

                  This programme prepares its participants for the following professions:

                  • Digital marketing director
                  • digital communication director 
                  • web marketing project manager
                  • e-commerce project manager
                  • online client acquisition director
                  • referencing manager
                  • web product manager
                  • web analytics consultant 
                  • online traffic manager 
                  • community manager
                  • media planner
                  • web advertising manager
                  • web editor
                  • affiliate manager 

                   

                  This programme is also for professionals who are already involved in communication or marketing but would like to add the digital aspect in order to professionally evolve. 

                   

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                  Master 1 Marketing Management (Executive Education & Apprenticeship)

                  Master 2 Data & Innovation Marketing (Full Time Programme)

                  Master 2 International Marketing of Innovation (Full Time Programme)

                  Master 2 Marketing and Communication (Full Time Programme)

                  Master 2 Marketing Management (Executive Education & Apprenticeship)

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                  Master 2 Master of Science in Marketing (research)