
RNCP Code: 35907
The French economy is largely made up by the services sector with more than 75% of active French professionals work within it.
The Data & Innovation Marketing Master’s programme aims at complementing students’ marketing knowledge with a strong services-oriented perspective.
The programme’s coursework aids students in mastering quality management tools and co-creation service practices.
Marketing du produit et de l'Innovation
ECTS : 5.00
HCM : 30.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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Marketing Quantitatif & Data Analytics
ECTS : 10.00
HCM : 57.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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Insights management et analyses textuelles
ECTS : 10.00
HCM : 57.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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Marketing digital et Web Analytics
ECTS : 5.00
HCM : 27.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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Marketing développement et opérationnel : découvrir ou redécouvrir le métier de chef-fe de produits
ECTS : 7.50
HCM : 44.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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Développement personnel et professionnel
ECTS : 2.50
HCM : 15.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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Projet tutoré
ECTS : 5.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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Stage, ouverture professionnelle
ECTS : 15.00
Language of instruction : French
- Intended learning outcomes
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- Prerequisite
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Internal TSM candidates
→ Successful completion of 240 ECTS
→ An English language test for non-English speakers (B2 advised)
> List of the English language certificates accepted
→ Examination of candidate’s application and possible interview (choice of track)
External candidates (non TSM)
→ Successful completion of 240 ECTS
→ An English language test for non-English speakers (B2 advised)
> List of the English language certificates accepted
→ An French language test for non-French speakers (B2)
→ Examination of candidate’s application and possible interview
The Data & Innovation Marketing Master’s programme prepares students for all marketing professions within a company:
- communications manager
- brand manager
- social media manager
- operational marketing manager
- service project manager
- market manager
- customer relationship manager
- sales manager