The first year of the Marketing Master’s programme aims at preparing innovative marketing professionals.
Through a multidisciplinary approach, this programme emphasizes the central role of marketing within companies and the importance of cohesion and cooperation between different functions within companies.
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Programme length : 341 hours
Coursework: from October to June, 1 week at TSM and 3 weeks in the company. The courses are all taught in french.
UE 01 - Human Resource Management
UE 02 - Data Analytics
UE 03 - Marketing Strategy
UE 04 - Finance
UE 05 - Project Management
UE 06 - Professional assignment
The first year of the Marketing Master’s programme is primarily aimed at students who have a professionalization contract at a company, organization, or association and are seeking university coursework as part of their contract.
The programme is also open to those who are already professionally active, have obtained a Bachelor’s degree (or an equivalent degree), and have at least 3 years of professional experience.
This programme may also be an extension of a Bachelor’s degree, obtained via a validation of professional experience.
All prospective students must submit an application and may possibly be asked to attend an entrance interview.
Robin LESCURE - Promo 2016/2017
Master 1 students can continue their studies in: