Function / Statut
- Assistant Professor
Specialisation
- Marketing
Biography
I hold a doctorate in Management Science and specialize in the marketing and strategy of sports organizations. In my thesis, I studied the emotional and unconscious impact of sports sponsorship, which I am still working on today, and which mobilizes several scientific fields: marketing, sports management, social psychology and neurosciences. My thesis was recently rewarded with the Sports Economics Observatory Award (2016) attesting to the scientific community's interest in this doctoral work.
At TSM, I mainly teach marketing, strategy and statistics in different programmes (IMOS, HR, Strategy,...), and I also take an active part in the various simulations of management and business games organized by the university.