Publications
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Articles publiés dans des revues classées
- Djessali, S., I. Collin-Lachaud, M. F. Diallo, V. S. Osburg, "The Double-Edged-Sword Effect of Constant Connectivity on Work Performance: Roles of Perceived Value, Work–Life Balance, and Work–Family Conflict" à paraître Journal of Management Studies
- Do Vale, G., I. Collin-Lachaud, X. Lecocq, "Pivoting to manage the integration of two initially separate business models: the case of the digital transformation of established retailers.", M@n@gement, 2024, vol. 27, no. 4, pp. 81-95
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Congrès internationaux
- Bouragba, Y., Y. Ouazzani, Y., M. G. Gallarza, I. Collin-Lachaud, K. Picot-Coupey, "Unpacking live streaming shopping consumer perceived value: bibliometric review and qualitative study among french shoppers" dans XXXVI International Marketing Conference – AEMARK 2025 “Responsible marketing for a sustainable future” -, 2025, Murcia, France
- Collin-Lachaud, I., K. Picot-Coupey, "Between Expectations for Price and Sustainability: How can Retailers Strike the Right Balance?" dans Conférence annuelle de l’Academy of Marketing Science, 2025, Montréal, Canada
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Colloques, conférences, workshops
- Collin-Lachaud, I., E. Juge, T. Chautard Dardé, G. Do Vale, "Unpacking retailers practices when moving towards (more) sustainability: a Marketing-as-practice approach adapted to retailing," dans Workshop Groupement d’Intérêt Thématique « Pratiques du marketing », Hiver, 2025, Aix-en-Provence, France