Master 2 International marketing of innovation (FI)

Formation initiale Formation enseignée en anglais Double diplôme


Responsable pédagogique

Responsable administratif



Applications for the academic year 2020/2021 took place from February 3 to April 3, 2020. They are now closed.
Whether you are a TSM student or you are considering joining our community:

  • it is no longer possible to complete a submitted application;
  • you can now follow the progress of your application evaluation on the eCandidatures platform;
  • you can view the decision of the education committee (the results will be published on June 18, 2020);
  • you must confirm your interest in registering for this programme (from 18 to 23 June 2020).

label contrôlé par l&aposEtat

The Master in International Marketing of Innovation is a full-time double degree over two years, entirely taught in English and designed for International and French university graduates.

Study in Hong Kong, Shanghai, Bangkok or Ingolstadt to get a double Master degree from TSM and one of the top Asian or German universities.

The Master in International Marketing of Innovation at Toulouse School of Management is a unique possibility for students to acquire an internationally recognised double Master degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university. Two degrees achieved in four semesters - a unique selling proposition in a CV and a head start into a successful career in marketing and business. These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia's and China's economic power. After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice.

Students who enrol in this International Marketing programme complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university.

For the Asian track, they can choose between the Open University of Hong Kong, Tongji University in Shanghai or Assumption University in Bangkok.

For the German track, they study at Ingolstadt School of Management.

During the fourth and last semester, students complete their six-month internship (in Asia or in Europe) and finish their Master thesis. The two-year study programme comprises 120 ECTS obtained at TSM and at the partner university abroad.

The Master in International Marketing is available as a full-time programme.

On completion of the degree, students will be able to:

  • Design and manage innovation
  • Include consumers in the process of open-innovation and co-creation
  • Develop international digital marketing and eCRM strategies
  • Manage digital and social media communication strategies
  • Apply data mining techniques to Big Data
  • Use key performance indicators (KPIs) to optimise decision-making and profits


Assumption University Freshmen Seminar 2018


Assumption University logo    Eichstätt-Ingolstadt logo   OUHK logo   Tongji University logo   Deutsche-französische Universität

SEMESTER 1: October 2020-March 2021


UE 01 - International Strategic Marketing, Market Analyses & Planning
UE 02 - Digital marketing & Consumer Behaviour in the Digital World
UE 03 - Innovation Management
             - Customer Engagement Management and Co-Creation
             - Technology Acceptance Management
UE 04 - Customer Relationship Management & Sustainable Marketing
UE 05 - Business Research Methodology
UE 06 - Company Missions-International Study Tour
UE 07 - Language (English for the Asian track or German for the German track)
             Comparison Asian/European Culture
UE8 - Professional Development Workshops


SEMESTER 2 and 3


HONG KONG - The Open University of Hong Kong - Master of Business Administration (MBAF)
May 2021 - December 2021

- Strategic Management
- Global Management and Leadership Immersion Programme:
             Asian Business Culture
             Professional Development Workshops
- International Management Strategy
- Strategic Issues for Management in the Asia Pacific Region


SHANGHAI - Tongji University Shanghai - Master of Science (MSc) Technology Economics and Management
March 2021 - January 2022

- Chinese as a Foreign Language
- Business Negotiation in China
- Survey of China - Chinese Culture
- Strategic Management & Entrepreneurship
- Advanced Management
- Big Data Analytics
- Managerial Economics in China
- Academic Norms for the Master thesis
- Academic Lectures for the Master thesis


THAILAND - Assumption University Bangkok - Master of Business Administration (MBA)
May 2021 - December 2021

- Introduction to Quantitative Analyses
- Introduction to Management Information Systems
- Organizational Behaviour
- International Business Management
- International Marketing Management
- Managerial Accounting
- Managerial Economics
- Financial Management
- Operations Management
- Strategic Management


  • GERMAN TRACK réservé aux étudiants de M1 ayant validé 240 ECTS

INGOLSTADT - Ingolstadt School of Management - MSc International Marketing
April 2021 - August 2021

- Innovation & Creativity
- Entrepreneurial Networks and Start-up Management
- Return on Service Management
- Advanced Business Ethics
- Case studies in international management



February 2022 - September 2022

UE 9 - Company internship (6 months) in Asia, Germany, France or elsewhere*
UE 10 - Master thesis

*Students following the German track can do their internship between September 2021 and September 2022.

Prerequisites for the Asian track:

  • Successful completion of 180 ECTS (Bachelor, L3 or M1)
  • An English language test (TOEFL, TOEIC, IELTS B2 required)
  • Examination of candidate's application and possible interview

Prerequisites for the German track:

  • Successful completion of 240 ECTS (M1 only)
  • An English language test (TOEFL, TOEIC, IELTS B2 required)
  • Examination of candidate's application and possible interview

TSM - Toulouse School of Management offre le meilleur en termes d’environnement d’apprentissage. Non seulement cette formation délivre les techniques essentielles en management mais elle permet aux étudiants de nouer une relation étroite avec le monde de l’entreprise au niveau international. J’ai été diplômé du M2 International Marketing en 2012 et j’ai trouvé un très bon stage de 6 mois aux Etats-Unis grâce à la réputation de l’école. A la suite de mon stage, j’ai signé un CDI avec une grande entreprise internationale spécialisée dans les nouvelles technologies.

Rémi LAFAGE - Promo 2011/2012

This degree gives students the skills to perform the following roles:

  • Product Manager
  • eCRM Manager
  • Digital Marketing Manager
  • Community Manager
  • Business Developer

Graduates of this programme may also undertake a  PhD in Marketing.

Les autres formations

Licence 3 Marketing (FI)

Master 1 Commerce et Distribution (FC & FA)

Master 1 International marketing of innovation (FI)

Master 1 Marketing (FI)

Master 1 Marketing (FC & FA)

Master 2 Chef de produit et études marketing (FI)

Master 2 Commerce et Distribution (FC & FA)

Master 2 Marketing et communication (FC & FA)

Master 2 Marketing des services (FI)

Master 2 Marketing digital (FC & FA)

Master 2 Marketing et communication (FI)

Master 2 Master of Science in Marketing (parcours recherche)