Laurent BUSCA

I’m a digital native: I started using computers when I was 8 and I have been wandering around every day on virtual environments for almost 10 years now. I somehow managed to go through my marketing curriculum while learning in my free time the cultural codes of the Internet world. Why did I choose marketing? Well, that’s a good question. Maybe because marketing is a total social fact: marketing shapes our lives, our interactions with others. What are the consequences? Marketing can foster consumption but also help social causes. With so many perspectives in a single field, I guess that is what attracted me.