Programmes

Master 2 Data & Innovation Marketing (Full Time Programme)

Full time programme French-taught programme

contact

Cyrielle VELLERA
Head of Programme

Laura ANTONAKIS
Administrative Officer

m2.marketing@tsm-education.fr

Application form

Applications for the academic year 2021:

  • from February 1, 2020 to March 26, 2021

Publication of admission results:

  • June 7, 2021

 

Apply

label contrôlé par l&aposEtat    France Compétences RNCP

RNCP Code: 31501

 

The French economy is largely made up by the services sector with more than 75% of active French professionals work within it.

 

The Data & Innovation Marketing Master’s programme aims at complementing students’ marketing knowledge with a strong services-oriented perspective

 

The programme’s coursework aids students in mastering quality management tools and co-creation service practices

 

 

UE01 Marketing du produit et de l'Innovation

ECTS : 5.00

HCM : 27.00

Language of instruction : French

  • Presentation and intended learning outcomes

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  • Prerequisite

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UE02 Marketing Quantitatif & Data Analytics

ECTS : 10.00

HCM : 54.00

Language of instruction : French

  • Presentation and intended learning outcomes

    /

  • Prerequisite

    /

UE03 Marketing Qualitatif et analyses textuelles

ECTS : 10.00

HCM : 54.00

Language of instruction : French

  • Presentation and intended learning outcomes

    /

  • Prerequisite

    /

UE04 Marketing digital et Web Analytics

ECTS : 5.00

HCM : 27.00

Language of instruction : French

  • Presentation and intended learning outcomes

    /

  • Prerequisite

    /

UE05 Conseil et création de valeur marketing

ECTS : 7.50

HCM : 36.00

Language of instruction : French

  • Presentation and intended learning outcomes

    /

  • Prerequisite

    /

UE06 Développement personnel et professionnel

ECTS : 2.50

HCM : 15.00

Language of instruction : French

  • Presentation and intended learning outcomes

    /

  • Prerequisite

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UE07 Projet tutoré

ECTS : 5.00

Language of instruction : French

  • Presentation and intended learning outcomes

    /

  • Prerequisite

    /

UE08 Stage, ouverture professionnelle

ECTS : 15.00

Language of instruction : French

  • Presentation and intended learning outcomes

    /

  • Prerequisite

    /

Internal TSM candidates

→ Successful completion of 240 ECTS

→ An English language test for non-English speakers (B2 advised)

→ Examination of candidate’s application and possible interview (choice of track)

 

External candidates (non TSM)

→ Successful completion of 240 ECTS

→ An English language test for non-English speakers (B2 advised)

→ An French language test for non-French speakers (B2)

→ Examination of candidate’s application and possible interview

The Data & Innovation Marketing Master’s programme prepares students for all marketing professions within a company:

  • communications manager
  • brand manager
  • social media manager
  • operational marketing manager
  • service project manager
  • market manager
  • customer relationship manager
  • sales manager

Other programmes

Bachelor 3 Marketing (Full-time programme)

Master 1 International Marketing of Innovation (Full Time Programme)

Master 1 Strategic Marketing (Full Time Programme)

Master 1 Marketing Management (Executive Education & Apprenticeship)

Master 2 International Marketing of Innovation (Full Time Programme)

Master 2 Digital Marketing (Executive Education & Apprenticeship)

Master 2 Marketing and Communication (Full Time Programme)

Master 2 Marketing Management (Executive Education & Apprenticeship)

Master 2 Master of Science in Marketing (research)

Master 2 Retail Management (Executive Education & Apprenticeship)