I was born in Toulouse and I moved a lot during my childhood. Even though I love travelling, I came back to Toulouse to study marketing at the IAE of Toulouse, and since I really enjoy myself I am still there today.
Through my Master 1 internship in PTC (Parametric Technology Corporation), I became passionate about the subject of the Internet of Things’ and decided to combine this interest and my career objectives by joining the Master 2 marketing research program at Toulouse School of Management in order to become a marketing professor at the University one day. I am now in the Doctoral programme, still at TSM, and working on what I love the most: the Internet of Things and its impact on consumers’ behaviours. I also really appreciate giving marketing classes to students, since I remember being in their position a couple of years ago.
ATTIÉ, E., L.MEYER-WAARDEN, "A Theoretical Model To Explain The Internet Of Things Adoption" dans 46th European Marketing Academy Conference (EMAC), University of Groningen., 2017, Groningen, Pays-Bas